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As a tenant, I have found Mehdi who owns Prominence to be incredibly professional and approachable. He is incredibly quick to respond to queries and issues and I would definitely rent a property through his company again, as well as recommend him to friends and colleagues.Tenant

Do your property adverts comply with Advertising Regulations?

After a ruling made in March of this year the Advertising Standards Agency has set a deadline for letting agents and private landlords to be upfront and clear with their fees in all property ads.

With the deadline now November 1st the aim is to enable potential customers to easily see all the costs involved with renting a property. Any non-optional fixed charges, including administration, reference checks etc, must be included in any advertisement. For example “£1500pcm + £150 admin fee per tenant”

In adverts with limited space, i.e. twitter messages or Google Adwords, it must include a link to the information via the website or a pop up and state “Fees Apply”.

ASA Chief Executive, Guy Parker said: “Renting is a big financial commitment and it’s simply not fair to hide extra charges. This practice hits tenants in the pocket at a time when they need every penny they’ve got. But this isn’t just an important win for them. It will also benefit letting agents and private landlords because their customers will trust them more when they’re up-front about non-optional fees.”

If your not sure if you are complying with the ASA and CAP regulations why not give us a call on 01273 724374, we are always happy to offer advice! We are also able to take on your property management which includes marketing and filling your property – you can find out more about the services we offer here.

You can also find out more information about the ASA regulations here

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